About Kék Ló

Kék Ló is a multi-city experimental cultural project founded and developed by fashion designer Virág Tóth.
Since its inception, Kék Ló has functioned not as a traditional fashion brand, but as a recurring cultural framework combining fashion, music, food, and spatial installation into one evolving practice.
The first major phase of Kék Ló emerged in Budapest (2010-2016) in the Jewish district just opposite to the famous bar Szimpla, as a concept bar and fashion store, managed by Virag Tóth, the Hungarian fashion designer. Soon her son, Mark Gasner started to organized experimental jazz gigs in the bar, and became a recognized drummer in the Budapest music scene. Later Virag moved to Berlin and opened an other Kék Ló (2016–2019), where it operated as a concept fashion store, vegan café, and experimental performance venue. During this period, the space hosted live improvisational and experimental jazz concerts curated and organized in collaboration with trumpet artist Markus Krispel, establishing Kék Ló as a hybrid environment where sound, food, and wearable art coexisted as a single cultural experience.
Following the Berlin phase, Kék Ló evolved into an underground cultural space in Budapest,  continuing its interdisciplinary approach through fashion, community events, and artistic programming. The Budapest location has changed place and is currently maintained and managed locally by Mark Gasner, ensuring the continuity of the physical cultural presence.
Today, Kék Ló also exists as an ongoing creative practice based between Hungary and southern Spain, where Virág Tóth continues to develop one-of-one, upcycled, and experimental wearable works. Across all phases, Kék Ló remains defined by transformation, collaboration, and the rejection of conventional fashion production systems.
Kék Ló is not a fixed brand identity, but a living cultural organism that reappears across locations and time through different forms of expression.